After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
Archives for 2007
#BOOKREVIEW Graphic Design : Visual Comparisons
Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we strive to create it. This collection of designs, logos, headlines, and conceptual pieces is a reminder that sometimes “less is more” and […]
#DESIGN: Local 375 – Salary Equity Study Document
The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]