Just before Apple‘s iPad first launched in early April, the MKCREATIVE blog presented a two-part discussion of how the device specifically and the advent of a truly functioning tablet market/community generally should be taken seriously by the nonprofit community. The iPad’s convenience as a communications tool, we argued, meant that nonprofits and mission-based companies could, […]
Archives for May 2010
#SocialNetworking: Social Media Strategies And Pitfalls – Motives And Metrics
As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]
#DESIGN: Green Guerillas – Membership Materials
The Challenge: The Green Guerillas felt their membership kit was old and tired and that it needed re-thinking. Our Solution: We developed an integrated set of elements that would show the organization to best effect. A set of envelopes, flyers, and newsletters using the same themes was also created. Membership donations increased as a result […]
Deadline Approaching To Register For IRS’s New Tax-Exempt Status
On 17 May many smaller charities might find themselves in post-tax-exempt status as the IRS reconfigures its guidelines and filing expectations for these groups. According to Grant Williams at ‘The Chronicle of Philanthropy,’ “Nobody really knows for sure how many organizations will target=”_blank” lose their tax exemptions, but several research groups estimate that more than […]
(Some) Social Media Grow, As Might Specialization Among Them
We have had many entries on this blog about the use, best practices, and (occasional) abuse of social media. We have done so with the effort to inform our audience about user trends, technology developments, and the marketing impact social media have had. The Neilsen ratings organization ‘NeilsenWire.com’ has recently posted a three-year survey of […]
Social Networks and Social Media: Let The Latter Tap Into The Former
The TED (Technology, Education, Design) website has recently posted Nicholas Christakis’s talk entitled “The Hidden Influence of Social Networks,” which we repost here for your consideration. His research began with the topic of obesity, but he has developed a model of social connectivity that affects our political and emotional behavior as much as our eating […]
BP’s Oil Spill in Gulf Looks Like Déjà Vu All Over Again
No, we are not referring to the many other oil spills and cleanup operations that have happened in recent memory. We are talking about the dance the BP Corporation is leading to get around being blamed for the spill, and the righteous indignation Congress people are getting themselves lathered up to look like they will […]
Younger Donors And Social Media Savvy
Sure, we all know that the young seem hard-wired to ‘get’ new technologies (oh, but their time will come!). We know they text as often as talk with their phones. We know they seem impatient if not downright sloppy with their casual conversations. But do we know that the average twenty-something donates about $340 a […]