We wind up our week-long survey of Facebook with a look at how it can be used as a business tool, and how people are using it as such. Even if you do not yet have a Facebook site, the impact of the technology on our language is unmistakable: ‘Friend’ has become a verb. The […]
Archives for July 2010
#HowTo: Setting Up Various Facebook Pages – Know The Types!
By the summer of 2009, Facebook came with a few new profiles: personal pages, community pages, and public profiles. The three are distinct, and even within the public profiles, one has a number of choices about the kind of public profile one wishes to establish. There were some issues (surprise!) when the features were first […]
The Keyword is “Social” – The Medium is Just the Means
We continue our week-long series on Facebook with a brief look at what ‘social media’ means. We make no claims of thoroughness in but one blog post. Indeed, some have taken entire academic semesters to explore the field. What we hope to present here are some common sense approaches to envisioning and contextualizing the social-media […]
#Social Networks: Facebook Has 500 Million Users, Not 500 Million Fans
Yesterday we saw some of the early history of Facebook and how that history might be pumped up by the movie “The Social Network,” due out this fall. The CEO and one of the inventors of Facebook, Mark Zuckerberg, seems comfortably nonplussed about the movie’s sexy spin on his and his friends’ efforts. But other […]
For The Week: Social Media Focus On Facebook
A purely alpha-betic writing established itself in the eastern Mediterranean about 3300 years ago, which marked a seminal shift away from ‘pre-history’ and towards documentation, institutional memory, and social media. We will not be tracing the evolution of writing from proto-Sinaic carvings or Phoenician tablets to Adobe’s Creative Suite 5, but we would like to […]
#Opinion: Corporate Social Responsibility As A Cause For The Deepwater Horizon Disaster?
Are corporations practicing kindness that can kill? Is BP too devoted to appearing green and ‘beyond petroleum’ to get down to the tricky work of deepwater drilling for oil? What about Massey mining concern and the disaster from April? And perhaps Wall Street Banks were too focused on gender equality not to study the bubble […]
As National Recipe Changes, So Should Marketing of Housing
The metaphor of the American melting pot has been around since the foundation of the republic, though the great breadth of peoples coming to the US did not really expand until the end of the nineteenth century. But along with the melting pot have come vociferous and sometimes violent resistance to immigrants – especially toward […]
Social Media Offers Reception, Not Just Dissemination, of Ideas
How many of us, individuals, organizations, and small businesses, have shied away from getting involved with social media because we were not sure we had much to say? How many of us have quietly sublimated a sense of distrust of what we could contribute into an unwillingness to learn about social media? I have, for […]