Don Akchin, Charm City resident for twenty-five years (“I’m still a newcomer”), has turned his reporter’s training and love of writing into a successful enterprise of marketing mission-based and community-development groups like St. Ambrose Housing Aid Center, The Baltimore Collegetown Network, and the Bon Secours Spiritual Center. Beginning his professional career writing for The St.Petersburg […]
Archives for July 2010
#Fundraising: Don’t Forget The Nickels And Dimes of (Micro)Donations
We are all sensitive to the economic plight that faces our country and the world: the banking crash and bailout and the unemployment that has grown close to 10% and could linger for some time. The beating the economy has taken shows its bruises first-and-foremost on those bodies least equipped to handle it: the working […]
Followup On Friday’s Post About BP’s And Apple’s PR Problems
On Friday we reviewed the ways BP tried/failed to control the messaging about the explosion and blowout of their/Transocean’s/Halliburton’s ‘Deepwater Horizon’ platform. Numerous pundits, as we noted, believed that BP was fighting a losing battle anyway, and should have coordinated a contingency PR strategy. Perhaps one that stated the facts without suggesting either optimism or […]
#PublicRelations: BP/Haliburton/Transocean Blowout Recapped – What About The PR Blowout?
BP‘s third effort to cap the destroyed Deepwater Horizon well seems to have been successful, as pressure tests have not done further damage to the emergency mechanisms. As of posting (the afternoon of 16 July), the BP Global website stresses the cleanup of the Gulf without immediate mention of the successful capping done yesterday. Discussion […]
The Asia Foundation Discusses Major Fundraising Via Facebook
The social impact of Facebook is beyond doubt. Almost 57 million Americans used it as of March 2009, and that number has since doubled. Facebook itself claims that over half its members are engaged with their 100-plus friends at any given moment of the day. The largest growth is seen among women over forty, and […]
President Obama’s New AIDS Initiative Posted On WhiteHouse.gov
Yesterday, President Barack Obama shifted emphasis from his predecessor on yet another issue, as he announced the administration’s launch of the “Natinal HIV/AIDS Community Discussions” to be hosted by the White House Office of National AIDS Policy (ONAP). “HIV remains an serious challenge to the American people and I am committed to developing an effective […]
Baltimore Continues To Revitalize Inner Harbor With Residential Park
The revitalization of Baltimore’s Inner Harbor began in fits and starts as early as the late 1950s by Mayor Thomas J. D’Alesandro, Jr. Though technically a ‘harbor,’ the specific area known as the Inner Harbor was always too shallow for ocean-bound vessels, oven those built in the early nineteenth century. The Inner Harbor thus served […]
#WEBSITE: Let’s Talk About Soaps Website Launched
The Challenge: Hemmy Productions, a television production company based in New York City, needed a website to promote its fundraiser — a live broadcast event where soap stars, past and present, will come together to raise money and build awareness for soap starts suffering from cancer. The live event will be in support of the […]