The Challenge: The client needed to have more control over the content creation and editing on their website plus the existing site needed a major facelift. Our Solution: MKCREATIVE re-designed the user interface and developed a new website built on the WordPress platform. The client was then able to control and manipulate every aspect of […]
Archives for August 2010
Baseball Players Raise Their Philanthropic Stats
Baseball has a long and unique tradition of its players going out into the communities to raise money or the spirits of their less fortunate fans. Babe Ruth visited hospitals and children’s homes, for example. These activities were part of the expectations of owners and likely facilitated by the fact that many players came from […]
Double-Dip Recession Fears Continue To Mute Enthusiasms
We don’t really want to brag about this. We wish we were wrong. But the MKCREATIVE blog was worrying about a double-dip recession before the three-foot-deep snows melted from the double-whammy of Nor’easters born by the eastern seaboard this past winter. The housing market, upon which so much of the US economy depends upon, was […]
Viral Marketing Needs A Plan And Optimism (But Don’t Rely On Latter)
The world-wide awareness of Old Spice brand got a huge lift out of its revamped “Old Spice Man” commercials, Facebook page, tweets, and video postings this past half-year (Full disclosure: I bought some Old Spice stick this weekend for the first time, solely in recognition of the humor and success of the campaign. Whether I […]
Net Neutrality Ought To Concern Green Businesses
The week finishes where it began and with an effort to link a couple of themes we have pursued (harped on?) this week: net neutrality and the greening of your business. The debate over net neutrality is not likely to be a front-running concern in the midterm elections, which might be unfortunate, given the ways […]
Giving By Billionaires Getting Some Reflective/Reflexive Pushback
The pledge of William Buffett, Bill Gates, and a growing number of multi-million and billionaires has received a great deal of press in the last couple of weeks, as Mr. Buffett has made efforts to enlist the super-wealthy from around the world. According to a report in The Washington Post by Donna Gordon Blankinship (5 […]
‘Net Neutrality’ Is Complicated – And Is Heading To Extinction (Part II)
The responses to the tag-team proposal/ announcement by Google and Verizon yesterday continue to pour in – few of them favorable. Again we depend on the Huffington Post for providing a useful synopsis of reactions across the media world. We noted Craig Aaron’s reactions on SaveThe Internet.com yesterday, and he has weighed in with a […]
‘Net Neutrality’ Is Complicated – And Is Heading To Extinction (Part I)
The arrangement/ agreement drawn up between Google and Verizon was posted today amidst much fanfare and/or derision. The full proposal can be read here. It begins with a statement of principles concerning consumer protection meant to ensure freedom for anyone using the internet to share unprohibited and unharmful materials. Consumer Protections: A broadband Internet access […]