The issue of net neutrality has vexed us at MKCREATIVE for a while, and most of our readers know that we have run a few stories on it. We return to the issue now because the de facto closing of the legislative calendar for campaigning has left the issue sorely challenged by mobile-phone companies and […]
Archives for September 2010
Some Guides To Fundraising In A Tepid Economy
As has been reported over the last week or so, and touted to little effect by Democrats seeking (re)election, the US Economy officially came out of recession in July 2009. What has also been reported, and touted to better effect by Republicans, is that unless you are a Wall Street banker, you might not have […]
Millennials And Their Smart(er)phones
Perhaps the most influential gift of the Baby-Boomer Generation is the consciousness we all have of our own generations, be they the Quiet Generation, Generation X, Y, or Millennial. The language of generations and of the ways they communicate have become a part of everyone’s lexicon (Baby Boomers using ‘twitter’ as a verb, for example). […]
We Must Calculate E-Waste In Our Upgrades
Yesterday we reviewed what Nielson polling showed us about the drive for information about our smart phones and how to make them smarter still. With that drive eventually comes the drive to upgrade hardware that can run ever more sophisticated devices. Getting rid of the old devices is a rising problem. Little of the materials […]
Mobile Applications Make A Viable Mobile Economy
The researchers and pollsters at Neilson.com have recently released some statistics that show how important portable devices, especially smartphones, have created a growing industry in themselves and in the software and applications that run them. Working through our email is by far the most common activity, taking up about 40% of our mobile/online time (Besides […]
#SocialNetworks: Divying Up The Duties Of Social Media In Your Organization
Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on […]
#Fundraising: The Engage Group – 10 Best Practices For Online Fundraising
From time to time we enjoy highlighting the efforts of our professional peers as they bring great ideas in marketing or design or communication to the general public. Today we look at a recent publication by The Project Management Group, who specialize in email and direct mail campaigns. They have e-published a PDF entitled “10 […]
#Philanthropy: Baltimore’s Long Tradition Of Civic Philanthropy Unbroken By Great Recession
Baltimore likes to call itself the ‘City of Firsts,’ which has given it a proud heritage of innovation, civic uplift, and educational creativity. The city has struggled, like so many others on the eastern seaboard and in the upper midwest, with declining industrialization and population shifts to exurbs and to the Sun Belt. And yet, […]