In a fascinating essay in the Huffington Post, commentator Matt Dunn ponders the differences between the marketing of toothpaste and nonprofits (hint: toothpaste marketing is more successful) and why nonprofits cannot presume to win support just because they do good work. Even in a season of hope, there’s nothing gained by relying on wishful thinking. […]
Archives for December 2010
#Tech: You Can Now Find Your Apple iDevice For Free
One of the big selling points for Apple’s MobileMe service (keeps mail, contacts, and calendar information in the cloud and uses push technology to keep everything in sync across multiple devices automatically) a couple of years back was the feature that allowed an owner of an iPhone 3G or 3GS to register his or her […]
The Atlantic Says: “Apple Wins!” But Is The Competition Over?
If you already own an Apple product or two, you might already have become one of those endearing/irritating Apple Evangelists excited by any new product announced from Cupertino. Or you might see your Appleware as the best of a crowd of good products. Or you might find the whole cult-of-Apple think rather weird. But you […]
How Is It That Higher Educational And Cultural Institutions Still Manage To Raise The Big Bucks?
As we have often discussed on this blog, charity giving has taken a notable downturn with the economy over the last couple of years. Nevertheless, that downturn has not been as steep as the economy itself, suggesting people’s ongoing commitments to help others and try to have a greater influence with their money than boosting […]