When the folks @MKCREATIVE first asked me to contribute to the MKC Blog, I wondered what I might have to share that would be of value to the blog’s readers, many of whom are in the non-profit (charity) sector. After all, the University sector is, in so many ways, very different from the non-profit or […]
Archives for May 2011
Tech: Public & Private Clouds Could Be Heavenly
Though security remains a concern that catches the headlines, recent surveys clearly demonstrate the fact that businesses of all sized are heading toward cloud computing to share information and to house data and software. The scalability and flexibility of using such networked storage and configuration are just too inviting. What is also becoming ever clearer […]
#PublicPolicy: Net Neutrality Remains Hot, Unspoken, Political Issue
You might recall a great line from a little ditty from the 1780s. It is from a song we like to call The Constitution: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the […]
Communications: Telling Stories To Touch Lives & Raise Money
Telling and listening to stories is what we humans do. The story could be about our morning commute or about three Russian brothers wrestling with their rocky relationships after the murder of their cantankerous father. But what makes either of those stories compelling is the opportunity for story teller to touch the experiences, expectations, and […]
#Tech: Security Of Cloud Computing Up For Debate
One of the oft-touted statistical arguments about air travel is that driving to the airport is the most dangerous part of a flight. A variation of that theme was stated by Simon Crosby, CTO of Citrix, in a panel debate over cloud computing and security. As we have noted here, Amazon’s services went down a […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Development: Acquiring Donors – When “Plan A” Falls Short
When The Agitator blog polled its nonprofit readers in April, the overwhelming majority said they get a second gift from less than 40% of their new donors. This prompted posts on two alternative – and very different – plans for finding new donors if “Plan A” doesn’t work. “Plan B” is essentially to give up on […]
Philanthropy: Fundraising Is Tough, And Thus Inspirational
Mondays in early May can be tough for the same, yet opposite, reason Mondays in early December can be tough. In May, those first warm but not hot days entice us to lounge in our pjs or dream of lunch in the park. Or maybe you did all that with your mom yesterday, and the […]