The American Association of Retired People (AARP) was founded in 1958 to further the political, economic, and social needs of Americans 50 and older. The association was established to present “collective purpose, collective voice and the collective power of the 50 and over population to change the market based on their needs.” One of the […]
Archives for June 2011
#Social Media: Can Google’s Expanding Social Networking Distort Your Ranking? Maybe.
Google’s credentials have traditionally been built up by scouring the web for key words and web links that human browsers then wanted to find via the search box. As more and more of those searchers clicked a particular listing established by Google, that listing moved up through the tens to millions of sites that had […]
#HowTo: Organizing Your Twitter Account With Lists Makes Mobile Use Easier Still
Twitter has become the go-to social-media portal for sharing tidbits of breaking news, personal thoughts, and serendipitous discoveries. Most people access their Twitter feeds – postings from those they follow – via portable devices, especially smartphones. Concurrently, smartphones are the devices that conveniently allow people to send tweets from conferences, crises, field work, and sporting […]
#Health: Stroke Comeback Center (DC) Allows Those with Aphasia to Communicate Using New Technologies
This month has been Aphasia Awareness Month, a special demarcation we first noted last year on this blog. Aphasia is a condition of neurological disruption, most commonly caused by a stroke or by a head injury, that makes oral and/or written communication difficult. The language center in the brain can not make a smooth or […]
#Tech: Apple May Plan to Remotely Shut-Down iPhone Cameras at Live Events
It is arguably one of the most famous commercials for technology ever made. It marked a revolution in personal computing and it spurred the interests of people like this writer to watch the Super Bowl if for no other reason than the commercials. Apple’s ‘1984’: [youtube]http://www.youtube.com/watch?v=OYecfV3ubP8[/youtube]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#Social Networking: Entrance Is Free. Influence Is Not.
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media […]
#How-To: Mobile Apps (iPhone & Android) For Office Productivity
We have to grow comfortable with the oxymoron “mobile office.” As mobile technologies improve, the expectations are rising that a nonprofit’s pitching staff and a charity’s road warriors are not just getting content from the office (a la 2002), they are making content on the road. At the least, they are expected to tweak […]