The NTEN (National Technology Network) annual conference wound up earlier this spring in Washington DC, and the focus was on building relations through and beyond social media. The NTEN website offers access to videos of the conference keynote addresses, and a number of write-ups are available from the participants. Because no one formula for building […]
Archives for June 2011
#Tech: Does The Smartphone Move Us To A Post-PC, Post-Camera, Post-mp3 player… World?
Few things in life are more futile, and such great fun, as predicting the future. From Francis Fukuyama’s The End of History to Harold Camping’s Time Has An End (the web design exhibited here ended, thankfully, about 1997), we invariably misunderstand what will be the next big thing. And when we get it wrong we […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
#SN: Are Nonprofits Mellowing Their Expectations For Facebook?
Facebook hemorrhaged users last month: some 5% of its US, Canadian, and UK users left the service – some 6 million folks unfriended the social network in the US alone. The drop is statistically significant in scope, but not in time, because numbers of participants vary as wildly as the unemployment rate from month to […]
#SN: Apple Integrates Twitter In Operating System-Whither Facebook?
For the Apple-centric, Apple-desirers, and Apple-nutcases, a Steve Jobs keynote at the WWDC (World Wide Developers’ Conference) is worth two offered by mere mortals – even those on Cupertino’s payroll. This past week in California, Apple announced a number of features that focused on a ‘post-pc’ world (not a world without personal computers, but a […]
#How-To: Review & Refresh Settings On Your Facebook Business Page
We have discussed the ways to set up a Facebook account as either an individual or a business, and how the differences can be important for how your organization wants to reach out to people. We have also encouraged the use of the ‘Events’ feature in Facebook to advertise upcoming functions. But with so much […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
#Social Networks: How to Block Facebook’s Face Recognition & Tighten Other Privacy Settings
Facebook continues to push the edge of the envelope when it comes to making inroads into what users can consider “private” or not. The latest foray into this porous arena is face recognition technology. I quote heavily from a Fast Company magazine article: “By adjusting its interface, Facebook has now enabled “tag suggestions” to many […]