This author is not a Netflix subscriber. The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the […]
Archives for July 2011
#Aging: Establishing A Consultancy to Support Baby Boomers Calls For A Long-Distance Run
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run. It all started, as it frequently does, when the numbers on the scale were a bit higher than he wanted to see. He decided to lose a few […]
#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans
Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#BOOKREVIEW: Purple Cow – Transform Your Business By Being Remarkable
Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to traditional “interruption-based” forms) to reach out to new customers turning them from “strangers into friends”. “The world is changing ever more rapidly, and […]
#Social Networks: Google+ vs. Facebook – Let The Debates Begin!
If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. As noted earlier, I am not on that A-List (either), but many smart people not on that list have already begun to handicap the fight between Google+ and Facebook. My goal is simply to introduce some […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.
A week or so ago Google+ (‘Google Plus‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. The jury is, to say the least, out. We shall be looking at some of the comments in detail in future posts. For now, comments range from the service being ‘Facebook to […]
#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations
Joanne Fritz is the guide to About.com’s “Nonprofit Charitable Organizations” site. A former high school and university teacher, she has also been a senior manager at two nonprofits and two universities. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: Is About.com […]