The Challenge: The Knowledge Fountain offers not-for-profit organizations a spectrum of short courses online covering fundraising, communications, organizational development, social media, and productivity software. It is a start-up venture co-founded by MKCREATIVE owner, Marco Kathuria and Don Akchin, of Don Akchin Strategic Marketing. The startup was looking for a cost-effective way to tell it’s story […]
The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet. Our Solution: MKCREATIVE put together a large team of seasoned television production, animation, and production specialists to produce a television pilot […]
Educators! Bring history to life in your classroom with this PBS LearningMedia webinar featuring documentary filmmaker, Ken Burns, live-streamed last year. Read more about the webinar and watch a recording of it here.
Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to traditional “interruption-based” forms) to reach out to new customers turning them from “strangers into friends”. “The world is changing ever more rapidly, and […]
The Challenge: Many of our clients require slide presentations as training materials or as speaker support and they’re looking to get away from the dreaded “Death by PowerPoint” experience. Our Solution: We work with our clients to develop a narrative, develop design and layout solutions, and create infographics and data visualizations so that the audience […]
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010. The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point […]
Brainwashing comes in many forms…even talk radio and right-wing media. THE BRAINWASHING OF MY DAD is going to have its film festival world premiere at the prestigious Cinequest Film Festival in San Jose, CA. If you live in California, we hope you’ll make the trek out to support Jen Senko’s film and see it on […]
Idea Index is a great series we’d like to recommend. This edition is particularly useful when a designer needs to brainstorm different looks and approaches and is pressed for time. From the dust-jacket: “Don’t let the size fool you. Inside you’ll discover thousands of big ideas for graphic effects and type treatmentsâ€”via hundreds of prompts […]