The National Venture Capital Association (NVCA) is the premier trade association that represents the U.S. venture capital industry. It is a member-based organization, consisting of venture capital firms that manage pools of risk equity capital dedicated to be invested in high growth, entrepreneurial companies. The NVCA represents the public policy interests of the venture capital […]
#DESIGN: Bronx River Alliance – Program Fact Sheets
The Challenge: The Bronx River Alliance (BRA) was dissatisfied with the lack of a coherent marketing communications kit outlining all of their programs and outreach. They needed a compelling solution for stakeholders and for the general public at large. Our Solution: We worked with BRA to develop a number of double-sided, full-colour, fact sheets […]
#DESIGN: Capital One – Display Materials
The Challenge: Capital One asked us to develop a series of posters as part of a communications kit. This kit would be used promote a set of management imperatives being rolled out organization-wide. Our Solution: We developed a colorful and eye-catching communications solution: an evolving narrative communicated through the use of color and arresting photography […]
#DESIGN: Capital One – Earth Day Posters
The Challenge: Capital One, a long-time client, came to MKCREATIVE Media and asked us to develop a series of posters, flyers, and communications materials to promote Earth Day awareness at their corporate campus in Richmond, Virginia. Our Solution: We worked with our client to create a colorful and eye-catching communications kit that introduced new paradigms […]
#BOOKREVIEW: Layout Index – A Portable Design Guide
Layout Index is a great series we’d like to recommend. This edition is particularly useful when a designer finds themselves in-a-pinch for design solutions while away from the studio. From the dust-jacket: “Don’t let the size fool you, Layout Index packs a wallop of inspiration and insight, everything you need is a handy, take-it-along-with-you-everywhere size”. […]
#BOOKREVIEW: Permission Marketing – Turning Strangers Into Friends And Friends Into Customers
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
#BOOKREVIEW Graphic Design : Visual Comparisons
Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we strive to create it. This collection of designs, logos, headlines, and conceptual pieces is a reminder that sometimes “less is more” and […]
#DESIGN: Local 375 – Salary Equity Study Document
The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]