#BOOKREVIEW: I read Blink on a plane to London last year and was thoroughly taken with thesis: that the brain works very quickly to analyse information and come to a conclusion that informs us through the medium of “a feeling” or a “gut instinct” — all of this taking place in a few seconds and on a sub-conscious level.
“Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of “thin slices” of behavior. The key is to rely on our “adaptive unconscious”–a 24/7 mental valet–that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.”