If you have been following our blog for a little while, then you are likely engaged in social networks for your nonprofit, charity, or business. We have sought to provide advice and guidance both by drawing on our experience and by putting our readers in touch with other experts in the field. Today we happily […]
#Social Media: Are We Engaged or Distracted? Both?
Social media can take a great deal of our time and attention. But is that time and attention being taken away from being productive at work or being engaged with our surroundings? A recent survey from Harmon.ie, as reported at FastCompany.com, demonstrates how digital interactions often are digital distractions. And the distractions add up to […]
Communications: Telling Stories To Touch Lives & Raise Money
Telling and listening to stories is what we humans do. The story could be about our morning commute or about three Russian brothers wrestling with their rocky relationships after the murder of their cantankerous father. But what makes either of those stories compelling is the opportunity for story teller to touch the experiences, expectations, and […]
Tech: The Value of an IT Partner for Nonprofit Organizations
My Apple Technology consulting company, scott caldarelli consulting limited, has been supporting MKCREATIVE and its clients for some time now, so it’s a thrill to be able to share some of the lessons I’ve learned and the insights I’ve developed over the last few years, especially when it comes to supporting consultants and community-based organizations. […]
It’s Not Too Late to Master Message Targeting
You can stop kicking yourself about missing my wonderful workshop last week on “Making Your Messages Matter to Multiple Audiences.” In response to icy conditions, the workshop is opening two weeks late. So yes! you have a second chance! The rescheduled workshop is now happening (weather permitting) Tuesday, February 15, 9 a.m. to noon, at the Baltimore […]
Charities Must Increase SM Outreach As Email Becomes Obsolete
Most of our readers (and certainly this writer) can probably well remember our first forays into email. Mine began on the blue-and-grey screen and terminal command line of my university’s PINE email system. The development of graphical interfaces via AOL, then Yahoo! and the like meant (pretty) free and (fairly) instant communication across the street […]
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising
Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]