The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. For a business, the reputation can perhaps take more of a beating and still survive. Note BP’s expanding presence in the […]
#Tech: Apple’s Reputation Gets Pulped – Deservedly So?
Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. Indeed, the only notable difference I could see was the prominence of Apple’s report on ‘Supplier Responsibility‘ for 2012. Which proved to be a ‘fortuitous’ move, […]
#Communications: Postal Rates Raised Last Week – Not For Nonprofits
The United States Postal Service has been struggling financially for the last few years. The Bush Administration saddled the service with pre-paying its future retiree benefits for a decade (2006-2016), a demand uniquely imposed on the USPS. Bush’s policy meant the service went from profits in the $1.4 billion range in 2005 to one that […]
#Development: Listening To Social Networks An Important Investment Too
Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. The creation of such content requires some investment. Staff – at least some staff hours […]
#Communication: SOPA & PIPA Bills Are Dying, But Not Dead
Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle. These efforts were to call attention to and protest against the Congressional debates over the ‘Stop Internet Piracy Act’ (SOPA) in the House and the ‘Protect […]
#SocialNetworks: (Almost) Free Web Tools To Stir Online Discussion
The consultants, designers, editors, and bloggers at MKCREATIVEmedia wish you a happy Martin Luther King Day. The holiday has been on the US calendar since 1986 when the left-leaning, union-supporting, out-of-the-mainstream Republican President Ronald Reagan signed it into federal law. And on this Martin Luther King Day 2012, numerous schools, nonprofits, and religious organizations are getting their students, […]
#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?
On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ (SOPA, H.R. 3261) because nonprofits aren’t really in the business of selling digitized content, much less pirated content. Nevertheless, nonprofit organizations and consumer protection groups are decrying the bill and calling for an internet ‘blackout’ on 18 January as […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]