The explosion of BP’s Deepwater Horizon rig in the Gulf of Mexico erupted one year ago today. Eleven workers on the Transocean/Halliburton/British Petroleum were killed, though BP has still managed to avoid investigation into their deaths. The terrible tragedy of 20 April 2010 became the ongoing ecological crisis of the largest oil spill in US […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
Which Cities Were Most Generous Giving Online In 2010?
Lists keep us organized at the store, doing our chores, getting through our work, and letting us know we have capped off one year and moved into the next one. The Chronicle of Philanthropy recently reported on the list of the Top 10 cities giving money online to charities and nonprofits in 2010. For those […]
Abigail Disney Can Help Your Organization Attract Big-Name Donors
She is the daughter of Roy O. Disney, the brother and business partner of Walt Disney. She was born to wealth, and her name opened doors most people have to try for years to break through. And she is using those resources not only to strengthen the Daphne Foundation in New York City, but also […]
Even In Charity Work: It Takes Money To Make Money
Raising money for your charitable organization takes money. And time. These commodities (along with the office lease and the electric bill and the sticky notes…) are often lumped into the category of ‘overhead.’ Moreover, the category ‘overhead’ is often presented as the antithesis of the charity’s good work for its constituents. But, the Red Rooster […]
Smarter Cities: Opportunity For Corporate And Community Cooperation?
I had a late night out last night (No, nothing particularly entertaining to report; just a late night) and had to drive home along much of the length of a major urban road in northern Baltimore city. Twice I sat at red lights for over a minute while the non-existent traffic on the small cross […]
#Interview: Andrew Vincent & Allison Pendell-Jones of Greater Baltimore AHC
If you’ve ever watched Extreme Home Makeover, you’ve seen the kind of satisfaction one group of people can bring to another by providing them with a home that suits their needs. While the Greater Baltimore AHC (GBAHC) hasn’t caught this kind of ‘extreme’ media attention, they’ve certainly caught the attention of the Baltimore area. GBAHC […]
The Gaps In The New Logo From The Gap (Design By Proxy)
Yesterday we discussed the rise and fall of the new logo for The Gap (rising and falling in about three days). The Gap Company is not the first to take on a logo redesign only to have the effort eviscerated by customers and critics (See, for examples, Tropicana and Pepsi. If the fact of the […]