Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#Interview: Howard Adam Levy, Principal of Red Rooster Group
Howard Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director
Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Capital One, Inc.
Established in 1995, Capital One has become a Fortune 500 company in less than a decade. The company has grown into a global diversified financial services provider, with operations in the U.S., Canada, and the United Kingdom and continues to add innovative offerings to it’s current product range. MKCREATIVE, LLC has provided Capital One IT […]
#OURCLIENT: Crystal Smith Design, Inc.
Crystal-Smith, Inc. was founded by Chester Smith in 1948. His clients included the renown jeweler Blackstar & Gorham and stars of stage and screen including Doris Duke, Rita Gamm and Roddy McDowell. Since its inception, Crystal-Smith has evolved into a full-service fine lighting resource. For five decades running, the company provides clients with meticulous detail, […]
Green Guerillas
Green Guerillas uses a unique mix of education, organizing, and advocacy to help people cultivate community gardens, sustain grassroots groups and coalitions, engage youth, paint colorful murals, and address issues critical to the future of their gardens in New York City. MKCREATIVE Design has been the Green Guerillas’ graphic design company of record since 1998 […]