The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant
Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
#Interview: Nicole Harrison is the founder of SocialNicole.com and host of #nptalk
Nicole Harrison is the founder of SocialNicole, a Minneapolis agency that provides online and social media communications services for businesses and nonprofits. She is also the host of a weekly Twitter chat about nonprofits, #NPTalk. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#SocialNetworks: Bring Them Back To Facebook For The Holidays
The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions. Some companies use the holiday season to develop seasonal-specific themes for their social networks, […]
#Interview: Howard Adam Levy, Principal of Red Rooster Group
Howard Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]