Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this […]
#INTERVIEW: Mark Van Gurp, Osocio Blog — Showcases the Best Advertising & Marketing For Social Causes
Mark van Gurp is the founder of Osocio, an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads. Overwhelmed by the response, he began Osocio in 2007 with more than a dozen regular contributors. He has […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#INTERVIEW: Christopher Davenport, Founder of 501 Videos
Christopher Davenport is the founder of 501 Videos, a company that makes videos exclusively for nonprofit clients. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action. The interview was conducted by Don […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]
#INTERVIEW: Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community
Lori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#Interview: Cass Naugle, Executive Director of The Alzheimer’s Association Greater Maryland Chapter
Alzheimer’s is a word most of us have heard, but how many of us know much about the disease itself? Alzheimer’s disease (AD) is an irreversible progressive brain disease that slowly destroys memory and thinking skills and, eventually, the ability to carry out the simplest tasks of daily living. In most people with AD, symptoms […]
#Interview: Galina Madjaroff & Kevin Heffner, The Erickson School
As the Baby Boomer generation moves toward retirement, with people living longer and stronger, the perspective of aging in America must change. A unique graduate program at The Erickson School at the University of Maryland in Baltimore County (UMBC) goes beyond academics to reach its goal of educating a community of leaders who will improve […]