Zach Hochstadt is a founding partner of Mission Minded, a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. He and partner Jennie Winton founded their firm in 2002 and have helped shape the brands and marketing campaigns of many well known nonprofits, including San Francisco Opera, San Francisco AIDS […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11
Derrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of […]
Study: UMBC Seeking African American Women Age 65+ for Research Project
The Retirement Living Sourcebook reports that researchers at the University of Maryland, Baltimore County are conducting a study on older women and want to be sure the study is representative of our diverse population. You are invited to help by participating in the study (if you are eligible) and by sharing this invitation widely with […]
Development: Do Your Donors Call You?
The Agitator blog posted a great article on how one corporation re-wrote the rulebook on relationship building and saw a sizable increase customer loyalty and retention. What does this have to do with nonprofits? Well, if your organization relies on telephone outreach and fundraising, there are some useful nuggets for you to take away. “What […]
Communications: Telling Stories To Touch Lives & Raise Money
Telling and listening to stories is what we humans do. The story could be about our morning commute or about three Russian brothers wrestling with their rocky relationships after the murder of their cantankerous father. But what makes either of those stories compelling is the opportunity for story teller to touch the experiences, expectations, and […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Aging: Study Reveals Being Homebound is Linked to Alzheimer’s
Steve Gurney (ProAging Information Network) reports on a new study that looks at the incidence of Alzheimer’s in “housebound” seniors. The study suggests that being housebound nearly doubles the risk of developing Alzheimer’s disease. The new study, published online April 15 in the American Journal of Geriatric Psychiatry, looks at something known as “life space.” […]