Layout Index is a great series we’d like to recommend. This edition is particularly useful when a designer finds themselves in-a-pinch for design solutions while away from the studio. From the dust-jacket: “Don’t let the size fool you, Layout Index packs a wallop of inspiration and insight, everything you need is a handy, take-it-along-with-you-everywhere size”. […]
#BOOKREVIEW: Permission Marketing – Turning Strangers Into Friends And Friends Into Customers
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
#BOOKREVIEW Graphic Design : Visual Comparisons
Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we strive to create it. This collection of designs, logos, headlines, and conceptual pieces is a reminder that sometimes “less is more” and […]
#BOOKREVIEW: Illuminated Manuscripts – Treasures of The Pierpoint Morgan Library
Illuminated Manuscripts… is a pocket-size collection of medieval and renaissance paintings typically found in books, bibles, scientific works, and the “how-to” reference guides of the day. This particular volume has seen much use at the MKCREATIVE Design studio. It’s a rich source of inspiration and ideas – we are forever referring to it for guidance […]
#BOOKREVIEW: In Print – Text and Type in the Age of Desktop Publishing
In Print … is a little dated but I’ve found it a useful as introductory text for junior production artists and interns who have little or no real-work production experience. Written before desktop publishing became the norm for the communications, advertising, and marketing sectors, “In Print” helps the student of graphic design understand the fundamentals […]