As the Christmas Season approaches, most of us will be taking a bit of much-needed downtime from our nonprofits and charities. Many will also be traveling to see family as well. Unfortunately, the concerns of nonprofits and charities do not take holidays, and you might want to keep people updated via Facebook on what your organization is doing in the holiday season. Facebook has been striving to make inroads into the mobile market over the last number of months, and so we wanted to give you a few tips for getting access to your charity’s page via your mobile device. And even if you are stepping away from Facebook to spend more time with the egg nog, having mobile access to your account should be a resolution (and one of the easier ones to achieve) in the new year.
As Facebook’s stock price plunged this past spring, the first claim from HQ to bolster the value was expansion into the mobile market. People access the Facebook front end via mobile devices all the time, but updating one’s account with a mobile device involved signing in via a phone’s or tablet’s traditional browser and doing the stuff one would do on a computer. But now there’s an app for that, and it’s been recently updated on the iPhone/iPad, Android, and Windows platforms.
You can get the Pages Manager from the app/software store of your platform (iPhone users can go here). If your organization’s page is especially photo-centric, you might also want the , which streamlines uploading and organizing numerous snaps from the field.
Once installed and you enter your credentials, you are presented with a kind of dashboard from which you can control all your pages within that account. You can sign out of that account and sign in with other credentials to get access to other (personal) pages too. Look for the multi-line icon in the upper left of your dashboard screen to get access to your accounts various pages. If you see a left arrow, you are down a series of nested pages/menus and can tap your way back to the dashboard.
As the screenshot to the right demonstrates, the app (on every phone and platform) offers opportunity to write posts, post pictures, write posts that include pictures, and even start an instant-messaging exchange with other Facebook users (these messages are direct between the 2+ parties, and are as private as anything on Facebook can be private).
Besides the images and conversations, one can. You can pay whatever amount from your account you wish by using a slider. Ostensibly: the more you pay, the more days Facebook will push keywords in the promoted post through their algorithms. But, as others have argued and , promotion might not give a meaningful bank for the bucks.
What could be the best boon to anyone working their Facebook magic for a nonprofit or charity is the ease with which you can check the Insights (basic metrics) that Facebook offers on your page (see screenshot to the left). With a couple of taps you can check total likes, people talking about your Page, weekly total reach, and even get a Trends Chart. Such a check could be just the ticket when the day’s work is done and you just want a mobile glance at how the activity has been received.
What these mobile apps will do for Facebook stock prices longer term is still not clear (though clearly the apps are helping buoy up the price over the last month or so). What is likely of greater value to those working in the nonprofit sector is that information and images can easily be shared while on-site or at a conference, and one can easily track peoples responses to that information without sitting down to a computer in the office.
Whether you wed yourself to your mobile device and your organization’s Facebook pages over the Christmas season, we leave up to your (and your family’s) discretion.