LCG Communications, a PR and marketing firm in New York City, needed to redefine it’s brand identity after a period of rapid growth and the adding of new business lines. They also needed to completely revamp their stationery, website, and communications materials.
We interviewed the principals and employees, analyzed the organization’s client base and work to-date, and brainstormed with the client to establish a baseline for the ID system makeover. We produced a brand style guide for client use and trained key employees in the correct use of typography, color, grid-systems, and the logo.
The new ID system was rolled out to both the client website and to all of it’s marketing and communications collateral, all of which was designed and developed by MKCREATIVE.