The marketing department at the approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history and credentials, but more importantly, act as a compelling vehicle to help increase student recruitment to its undergraduate, graduate, and executive education courses. The marketing department felt that video should be be a core part of this strategy.
We gathered our small team of seasoned television and video production specialists to produce a long-form video (used in kiosks and distributed at recruitment fairs) and a shorter, edited version targeted at undergraduates.
Thewas produced in record time and was delivered to our client in time for the beginning of the school year. Both the Erickson School staff and the university’s marketing department felt that the videos exceeded their expectations for content, style, pacing, and impact and would do much to enhance their recruitment efforts.