Talk about your multi-channel marketing. Check out this case study: a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Tell Better Stories, Capture More Hearts
Need help turning your good works into great stories? Here’s help: Professional copywriter Rachel Foster has penned an e-book called Storytelling for Nonprofits: How to Craft Stories that Inspire Donors, available free on her website. (Thanks to Wild Apricot blog for the lead.) For a fine example of good storytelling, look no farther than Baltimore’s Public Justice Center, […]
#INTERVIEW: Don Akchin, Director of Don Akchin Strategic Communications
Don Akchin, Charm City resident for twenty-five years (“I’m still a newcomer”), has turned his reporter’s training and love of writing into a successful enterprise of marketing mission-based and community-development groups like St. Ambrose Housing Aid Center, The Baltimore Collegetown Network, and the Bon Secours Spiritual Center. Beginning his professional career writing for The St.Petersburg […]