This past 10 through 13 January saw the annual International Consumer Electronics Show present some of the up-and-coming technologies for the next year(s). The CES “is owned and produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the $186 billion U.S. consumer technology industry.” Most of the news pertains to the latest […]
#ProAging: GAP Index Highlights Global Challenges Of Care For Aging
The fact of the aging of the global population is something our readers are likely at least acquainted with. The phenomenon has arisen as life expectancy has lengthened even in developing countries and populations in developed countries often are not having enough children even to replace themselves. The result is that most national populations whose […]
#ProAging: Mandated Cuts In Medicare Stifle Expansion Plans
This past October 1st, the Centers for Medicare and Medicaid Services (CMS) put into effect new regulations concerning the payment or reimbursement of services to skilled nursing facilities and certain types of housing for older Americans. The reductions in payments were targeted at 3-4%. As the regulations were being finalized late this summer, we posted reactions […]
#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day
As the Eastern seaboard tries to find somewhere to put all this rain, besides on top of all the rain Irene left us, you might be looking for a good policy read to while away the dark and stormy night. Researchers Richard W. Johnson, Barbara A. Butrica, and Corina Mommaerts of the Urban Institute of […]
#Aging: Upcoming Movie Documents The Revolution Of Growing Older
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]