Stephanie Strom and Miguel Helft have recently written a superb story for The New York Times about how Google’s philanthropic arm, Google.org (or ‘DotOrg’), has struggled to live up to its early self-promotion. The story serves as a useful reminder that success in the business world – especially success redefining what success can mean in […]
Sober Reading For Those Who Want To Be Energy Efficient: Plan And Invest
The Proceedings of the National Academy of Sciences of the United States of America recently published a statistical report concerning people’s perceptions of their choices to be more energy efficient. The report was written by Shahzeen Z. Attaria, Michael L. DeKayb, Cliff I. Davidson, and Wändi Bruine de Bruinc, who brought their own skills as […]
Press Release: MKCREATIVE Awarded Gold Status by the Green Business League – Use 100% Windpower to Power Their Business
Baltimore-based creative agency, MKCREATIVE, was recently certified as a “Gold Certified Green Business” by the Green Business League and joins the growing sustainable business community, choosing emission-free wind-energy and is a next step towards achieving certification as a Platinum Certified Green Business.
Lest We Forget: Oil And @BPGlobalPR Still Gushing (And That’s Not The Worst)
“You can’t make up anything anymore. The world itself is a satire. All you’re doing is recording it.” Art Buchwald We are now 60 days – two full months – into this ecological disaster. Few even mention the eleven platform workers killed when the Deepwater Horizon first blew apart on 20-21 April. BP and TransOcean […]
@BPGlobalPR: Public Relations Is About Public, Not Brand
It is a fool’s prerogative to utter truths that no one else will speak. Neil Gaiman No doubt you have been following the BP/TransAmerica/Haliburton oil leak as it continues unabated in the Gulf. We have often heard the term ‘oil spill’ in the media, but this is NOT an oil spill. It is a leak […]
Greening Your Business Requires A Recipe For Success
Earth Days and Ecofests help keep us motivated and connected in our efforts to go green. When it comes to baking in long-term and structural improvements, though, we need tried-and-true ingredients and good guidance. Julie Gabrielli, founder of GoForChange has provided just such a recipe to move us all toward a greener work environment and […]
Colleges And Universities Are Greening Up For Spring
“Education: a debt due from present to future generations.” (George Peabody) Though much is owed to future generations, and each of us must do our part to pay forward our share, the MKCREATIVE team have taken a particular interest in the greening/sustainability/new-energy nexus of our economy and environment. We were thus especially pleased to read […]
EcoFest Success and Green Construction in Baltimore
Baltimore GreenWorks pulled off another great EcoFest (the first being in 2005) this past week! Weather was a bit cool, but sunny and the MKCREATIVE team members who attended this small gathering had a great time. Many folks came out to enjoy good food, music, and bonding. A number of eco-engaged sponsors and merchants were […]