This is a repost of an article that original appeared on the MKCREATIVE Nonprofit Marketing Blog in December, 2010. Shortly after Miriam Avins and her family moved to Baltimore in 2003, she and her neighbors started a community garden after a dilapidated house next door to them was taken down. A few years later when […]
Sustainability: The Ultimate Guide To Green Conferences
Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011. Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely […]
Enviro: Deepwater Horizon Disaster One Year Later
The explosion of BP’s Deepwater Horizon rig in the Gulf of Mexico erupted one year ago today. Eleven workers on the Transocean/Halliburton/British Petroleum were killed, though BP has still managed to avoid investigation into their deaths. The terrible tragedy of 20 April 2010 became the ongoing ecological crisis of the largest oil spill in US […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]
#ENVIRONMENTAL: 8th-Annual Baltimore Green Week Starts Tomorrow!
It started with a handful of volunteers hoping to draw attention to some of the environmental efforts in and around Baltimore city. It grew in scope to include the business and nonprofit sectors, as well as scores of neighborhood-based organizations. And now Baltimore Green Works is poised to give us the biggest, funnest, most colorful, […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
#ENVIRO: Effects of BP Oil Spill Won’t Be Clear For 10 Years
While many of us were reminded this weekend that winter is not over, we also got some stark reminders that the effects of the oil spill in the Gulf of Mexico are not over either. Unfortunately, the debates about the effects of the spill, which began in April 2010 and was not capped until September, […]