Thought GE & Intel announced in 2009 a partnership to develop technologies for retiring Baby Boomers to enhance their independence, they announced the finalized plans for the organization this week. According to a GE press release, the final legal steps are being taken to create the joint venture by the end of this year. The […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
Saving Money, Reducing CO2, and Getting Profitable IS That Easy
The Ford Motor Company did not require the same sorts of bailouts that the General Motors conglomerate did last year. Its family-run structure likely kept its owners, managers, and designers on their toes because they had their own ‘skins-in-the-game.’ Now TreeHugger.com posts a story about how the company went ahead and saved another cool $1.2 […]