We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here. In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the […]
#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too
Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day […]
#SOCIALMEDIA: Online Communication Is A Team Sport
Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings. One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, […]
#FUNDRAISING: Paul Jolly Warns Fundraisers To Expect The Unexpected
We are proud to welcome Paul Jolly of Jump Start Growth, Inc. as a new contributor to the MKCREATIVEblog. Paul has spent 25 years as a development professional and consultant to small and mid sized non profits. His focus is helping organizations create transformative relationships with their top donors. You can contact Paul at [email protected]. About twenty years […]
#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Revenues To Green Nonprofits
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate […]
#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons
Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012’. The video tells the […]
#SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?
When most of us, individuals and nonprofit organizations, consider social networks, we first think of Facebook. The 800-pound gorilla is said to be worth billions, and its membership grows close to a billion world-wide. For nonprofits, establishing a Facebook page seems a no-brainer. Features like Timeline, which we have outlined, allow organizations of all kinds […]
#HOWTO: Time Those Tweets To Test And Build Impact
Earlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has […]