Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#Aging: Some American Cities Meeting The Challenges Of Boomer Residents
The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service […]
#Aging: Establishing A Consultancy to Support Baby Boomers Calls For A Long-Distance Run
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run. It all started, as it frequently does, when the numbers on the scale were a bit higher than he wanted to see. He decided to lose a few […]
#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones
The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits. The technology is cheap (not free), and as millions more get comfortable with it, the opportunity to reach a broad spectrum of supporters grows exponentially. And yet, without careful consideration of the stories your organization wants to tell, and how it wants to […]
Sustainability: The Ultimate Guide To Green Conferences
Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011. Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely […]
Finance: Tales of New York & Baltimore Budget Shortfalls
Much news has been published concerning the debate over the federal budget for the rest of FY2011 (through October), but the city budgets are the ones that have the most impact for most citizens. While Congresspeople pretend to debate over whether or not Death Panels are in the health-care reform act, urban dwellers want to […]
#Communications: Postal Rates Up? No Worries: Direct Mail Still Makes Sense.
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]