We welcome Bernell Grier, CEO of Neighborhood Housing Services of New York City, Inc. to the growing list of Contributors to the MKCREATIVEnonprofit Blog. Ms. Grier was appointed CEO in May of last year, having been COO of the housing organization since 2004. She is writing about proposed cuts in government funding to community-development […]
#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
#EVENT: Green Guerillas – Film Festival (2011)
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist
Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly. She is the author of Strategic Fund Development: Building Profitable Relationships That Last, now in its third edition, and is co-author, with Tom Ahern, […]
Abigail Disney Can Help Your Organization Attract Big-Name Donors
She is the daughter of Roy O. Disney, the brother and business partner of Walt Disney. She was born to wealth, and her name opened doors most people have to try for years to break through. And she is using those resources not only to strengthen the Daphne Foundation in New York City, but also […]
#Fundraising: National Aphasia Association – A Night At The Theater To See “Wings”
A few weeks ago in our Perspectives series we interviewed the Program Director of the Snyder Center for Aphasia Life Enhancement (SCALE) in Baltimore, Denise McCall, and the Technology Coordinator, Jes Porro. That story grew so rich that we set up an interview with Ellayne Ganzfried, Executive Director of the National Aphasia Association, which will […]
#Interview: Andrew Vincent & Allison Pendell-Jones of Greater Baltimore AHC
If you’ve ever watched Extreme Home Makeover, you’ve seen the kind of satisfaction one group of people can bring to another by providing them with a home that suits their needs. While the Greater Baltimore AHC (GBAHC) hasn’t caught this kind of ‘extreme’ media attention, they’ve certainly caught the attention of the Baltimore area. GBAHC […]
#MovieReview: Revisiting Spike Lee’s Documentary “When The Levees Broke”
Five years ago this week, Hurricane Katrina slammed into Louisiana, Mississippi, and Alabama. Despite the fact that the worst of the storm was east of New Orleans (by about 100 miles), the largest city in the region received the worst damage when the inadequate levee walls were undermined by the storm surge the day after […]