As we have switched our clocks this past weekend and approach the vernal equinox next weekend, many nonprofits are also preparing their annual reports for 2010. In the last couple of years numerous charities and fundraising groups have been moving their ARs online and into digital spaces. Though the flexibilities and advantages are many, the […]
#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
#EVENT: Green Guerillas – Film Festival (2011)
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
U.K. Home Care Described as a ‘Lottery’
Image by Getty Images via @daylife A consumer group says it has found huge discrepancies in the availability and cost of home healthcare in the United Kingdom, based on where people live. Describing it as a “postcode lottery,” the group Which? found elderly people living just a few miles apart can pay widely differing amounts […]
#Interview: Ellayne Ganzfried, Executive Director of The National Aphasia Association
(As promised, we return to our look at the condition called Aphasia in a conversation with Ellayne Ganzfried of the National Aphasia Association.) Ellayne Ganzfried wanted to be a teacher, but a hiring freeze in New York steered life in a completely unexpected direction. Ganzfried, Executive Director of the NAA, has had a lot of […]
#MovieReview: Revisiting Spike Lee’s Documentary “When The Levees Broke”
Five years ago this week, Hurricane Katrina slammed into Louisiana, Mississippi, and Alabama. Despite the fact that the worst of the storm was east of New Orleans (by about 100 miles), the largest city in the region received the worst damage when the inadequate levee walls were undermined by the storm surge the day after […]
#Interview: Bernell Grier, CEO of Neighborhood Housing Services of New York City
The board of directors of the Neighborhood Housing Services of New York City recently appointed interim chief executive officer Bernell Grier as the CEO of the organization. Ms. Grier has built up an impressive resume as a banker having over her career serving as EVP, Retail Community Banking; SVP Middle Marketing Lending; Community Development Director; […]
#Interview: Linda Cronin-Gross, President of LCG Communications, Blogger, PR Pro
We have been reaching out to some of the influential people in the nonprofit/mission-based/greening/housing (etc.!) communities to hear about the work their organizations are involved with and how these individuals got involved in that work. Their insights and experiences can inspire us all as we continue our work in our chosen areas. The series of […]