The American Red Cross took a risk last year: it mailed video cameras to 300 families or individuals who had received services from Red Cross and asked them to tell their stories. The risk paid off with a brilliant campaign, featuring 25 home-made video testimonials edited to about 30 seconds each.
First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends. We also ask you to remember the hundreds of thousands of servicemen and women who have suffered injuries, lost dear friends, and endured multiple deployments in our […]
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
A recent blog post and extended commentary section on The Chronicle of Philanthropy discusses what might be the ‘Fund Raiser of the Future.’ The Chronicle is working on a full story on the topic and is now soliciting input and ideas. Certainly, as the MKCREATIVE blog has noted more than once in recent months, economic […]
Looking to refresh contacts and client-relations for 2010? Wanting guidance to expland those client lists? Next Tuesday, 9 February, NetworkForGood.org will be hosting a seminar on how to get email blasts and e-newsletters out of the Junk Box and into the conscousness of your group’s clientele. Kivi Leroux Miller, president of EcoScribe Communications will be […]
The Challenge: The Green Guerillas were on a tight budget but wanted a direct mail piece that could do double-duty: send traffic to their website so readers could find out more about an upcoming fundraising event, and act as a vehicle to generate donations that could be easily sent to the organization. Our Solution: We […]