All the talk about US domestic politics and economics at the moment focuses on the federal budget and the possible default that will result if the US debt limit is not raised by 2 August. As our readers are surely aware, Republicans keep floating grand proposals of “Cut, Cap, and Balance“, while Democrats deride the […]
#Fundraising: However Counted, Charitable Giving Rose Slightly in 2010
First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends. We also ask you to remember the hundreds of thousands of servicemen and women who have suffered injuries, lost dear friends, and endured multiple deployments in our […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors
Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this […]
#SocialNetworks: VolunteerMatch Leads Way In (Free!) Tech Outreach
The iOS platform for the iPhone and iPad is notoriously closed for apps dedicated to fundraising. Some companies have found ways to use the mobile software to reach volunteers and grow networks of potential donors (or donors via other platforms). One such nonprofit is VolunteerMatch, whose iPhone app offers opportunities to search for local projects […]
Development: Do Your Donors Call You?
The Agitator blog posted a great article on how one corporation re-wrote the rulebook on relationship building and saw a sizable increase customer loyalty and retention. What does this have to do with nonprofits? Well, if your organization relies on telephone outreach and fundraising, there are some useful nuggets for you to take away. “What […]
#MKCPARTNER: Susan Emfinger, Development Guru, Joins the MKCREATIVE Blog as Contributor
When the folks @MKCREATIVE first asked me to contribute to the MKC Blog, I wondered what I might have to share that would be of value to the blog’s readers, many of whom are in the non-profit (charity) sector. After all, the University sector is, in so many ways, very different from the non-profit or […]
Development: Acquiring Donors – When “Plan A” Falls Short
When The Agitator blog polled its nonprofit readers in April, the overwhelming majority said they get a second gift from less than 40% of their new donors. This prompted posts on two alternative – and very different – plans for finding new donors if “Plan A” doesn’t work. “Plan B” is essentially to give up on […]