For many, the Stock Market Crash of 2008 wiped out most of their retirement savings. For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better […]
#VIDEO: UMBC – Student Recruitment Video
The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
Aging: Baby Boomers – A New Way to Grow Old
Baby boomers won’t grow old the old-fashioned way, experts say. It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com. Some will imitate their parents and drop out of the work […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
#Aging: Is The Job Part-Time, Or The Retirement?
Whatever political position you hold on the TARP of George W. Bush or the bailout of General Motors carried out under Barack Obama, the fact is, a great deal of money, not wealth, was pushed into the economy. ‘Inflation‘ is the result of putting in more money into an economy than the economy is worth: […]
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
#Interview: Cass Naugle, Executive Director of The Alzheimer’s Association Greater Maryland Chapter
Alzheimer’s is a word most of us have heard, but how many of us know much about the disease itself? Alzheimer’s disease (AD) is an irreversible progressive brain disease that slowly destroys memory and thinking skills and, eventually, the ability to carry out the simplest tasks of daily living. In most people with AD, symptoms […]
#Interview: Galina Madjaroff & Kevin Heffner, The Erickson School
As the Baby Boomer generation moves toward retirement, with people living longer and stronger, the perspective of aging in America must change. A unique graduate program at The Erickson School at the University of Maryland in Baltimore County (UMBC) goes beyond academics to reach its goal of educating a community of leaders who will improve […]