The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video
Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
On-Line Videos Should Also Leverage Social Media
Image via CrunchBase After yesterday’s announcement about the National Aphasia Association’s evening gala with Second Stage Theater in New York, we return to our week’s topic of social media and outreach. Streaming video (Think: YouTube or Vimeo) has really come-of-age in the last few years, and many not-for-profit organizations take advantage of it. We have […]
You Tube Is Five Years Old And Reaching To Nonprofits
Numerous media outlets, including the subject of this posting, celebrated the Fifth Birthday of the YouTube website. The first 17-second video shot by Yakov Lapitsky at the San Diego Zoo has become an on-line phenomenon again. In the online world, though, history repeats itself first as miracle, then as retro-quaint. YouTube’s meteoric rise has been […]
#Tech: Low-Cost to Free Technologies for Nonprofits
Applicant Manager Overview from WizeHive on Vimeo. In these tough economic times, we are all looking for ways to lower costs while keeping up productivity. The trick is to do so without getting into a state of confusion over cut corners or depending on sticky notes all over the wall. One great way to keep […]