Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to traditional “interruption-based” forms) to reach out to new customers turning them from “strangers into friends”. “The world is changing ever more rapidly, and […]
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
As the graph on the right shows, more people spend more time on Facebook – by far – than any other social medium.). After that the mayhem ensues. The technology taps into your name and user photo in your Facebook account to put the watcher in the unnerving position of being watched.
Yesterday we outlined how the new protocols for Cascading Style Sheets (CSS3) will open up a whole world of font to allow organizations and outreach groups opportunity to provide consistent font faces across print and web publication. But having the text presented by fonts, rather than by images of words (Try selecting the logo or […]
We start this week with a consideration of recent developments in website design for charities and nonprofits. This blog (along with, well, most every design blog out there) has often commented on the need for nonprofits, charities, and mission-based businesses to extend their web presence wherever possible. Much of the point of social networking applications […]