Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. The issue is the placement of Title Tags, the snippets of text − usually the title of the blog post or of a website − that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. Here’s what he suggests:
First off,. It is a snippet of HTML code right at the top of a webpage’s content or a blog’s entry. It looks no more complicated than this:
Click to enlarge
<title>Title Tags Go Here</title>
Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website. And because that information is marked out by being a ‘title’, the browser will give it extra weight in its algorithms. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.”
So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. So each of those terms is in my title (and thus the tag − get it?).
John, a master of this sort of strategic marketing, gives five pointers for writing good title tags:
- Decide What Keywords You Want To Rank For
- Research your keywords
- Put keywords toward the front of the title
- Keep titles short
- Don’t be creative
That last one can hurt a bit if you think you have something catchy to inspire an audience, but remember: your title is trying to grab the attention of bots as well as humans. Shakespearean terms on the vanity of kings might not be the best way to start (‘Lear’ could be a fine body tag, though).
As John also points out, many blogging platforms like WordPress or Joomla have plugins to help automate the process. In fact, I’m going to jump to our plugin right now in the hopes of grabbing your attention, inspiring you to check out John’s ideas, and to get outta here before the beach traffic really starts to back up.