As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]
Archives for May 14, 2010
#DESIGN: Green Guerillas – Membership Materials
The Challenge: The Green Guerillas felt their membership kit was old and tired and that it needed re-thinking. Our Solution: We developed an integrated set of elements that would show the organization to best effect. A set of envelopes, flyers, and newsletters using the same themes was also created. Membership donations increased as a result […]