Like we said, the great satire of @BPGlobalPR forces one to hesitate before laughing or crying, unsure which is the proper response. Leroy Stick continues to lambast people’s mushy responses to this little setback. I mean, “So YOU want to see pictures of dead animals covered in oil and WE are the bad guys!? Sick […]
Archives for June 2010
@BPGlobalPR: Public Relations Is About Public, Not Brand
It is a fool’s prerogative to utter truths that no one else will speak. Neil Gaiman No doubt you have been following the BP/TransAmerica/Haliburton oil leak as it continues unabated in the Gulf. We have often heard the term ‘oil spill’ in the media, but this is NOT an oil spill. It is a leak […]
Five More Ways (of 10) To Make Make Your Blog Work Best For Your Organization
As promised, we continue today with the second half of a great compendium drawn up by Jon Cottingham at Socialbright.com. He has been teaching us about how to make a company’s blog a pleasurable experience for the audience (and for the writers!) and how to make such a blog a productive marketing tool. Indeed, to […]
Five of Ten Ways To Make Your Blog Work For You And Your Organization
Last week the good folks at SocialSignal.com posted a fabulous 10-step program to help nonprofits and small businesses use their blogs to create interest, educate clients, and develop brand loyalty. The downloadable PDF is the culmination of a series of blog entries (of course) by Rob Cottingham and is entitled “10 Ways Your Blog Can […]