The playing field has changed for the seniors housing industry, and strategies must also change if organizations are to score future success. At the 2011 NIC Regional Symposium in March, attendees will gather with other private-pay operators and investors with locally—or regionally—focused portfolios to learn how they can adapt their playbook to position their organizations […]
Archives for February 2011
Team Up With YouTube To Win 2010 Do-Gooder Video Award
We have often commented on this blog about opportunities for the nonprofit community to enjoy mutually beneficial relationships with the business world. Here is an example that can not only enrich such a symbiosis, but can also fire up your organization’s creative spark while also reaching an international audience without (necessarily) embarking on a long […]
#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media
Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing […]
Best Nursing Homes: The U.S. News Honor Roll
U.S.News & World Report published it’s 2011 rankings for the best nursing homes in the US yesterday. More than 3.2 million Americans will spend at least part of 2011 in one of the nation’s 16,000-plus nursing homes. The 2011 Honor Roll lists 18 homes that received perfect ratings for four consecutive quarters: Alzheimer’s Resource Center […]
It’s Not Too Late to Master Message Targeting
You can stop kicking yourself about missing my wonderful workshop last week on “Making Your Messages Matter to Multiple Audiences.” In response to icy conditions, the workshop is opening two weeks late. So yes! you have a second chance! The rescheduled workshop is now happening (weather permitting) Tuesday, February 15, 9 a.m. to noon, at the Baltimore […]
Which Cities Were Most Generous Giving Online In 2010?
Lists keep us organized at the store, doing our chores, getting through our work, and letting us know we have capped off one year and moved into the next one. The Chronicle of Philanthropy recently reported on the list of the Top 10 cities giving money online to charities and nonprofits in 2010. For those […]
News: Latest Surveys Provide Fascinating Glimpses at The Online Crowd and How Nonprofits Approach Them
Research is a beautiful thing. Whenever frustrated marketers begin to wonder just who is really out there to talk to (or at), they can rest easy knowing that somewhere in America, a think tank is already at work on the answer. This month we have a bumper crop of useful (and free) studies: Pew Research […]
Tablet Market Ready For Next (Small) Shakeup: iPad 2
A year ago, the iPad was announced by Steve Jobs, and our earliest blog postings covered the event and the product. The iPad received a roasting for its name and a cautiously optimistic welcome from most hands-on reviewers. MKCREATIVE focused especially on how the idea of a tablet/pad/portable computing device (iPad or the many others […]