After World War II, a group of charities, with support from the US government, established the Cooperative for American Remittances to Europe, which sent supply packages to civilians throughout western Europe in an effort to help them rebuild. The CARE packages were successful not only in helping millions of Europeans survive the immediate aftermath of […]
Archives for March 2011
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
#NONPROFIT DEVELOPMENT: Charities Encouraged To Write A Poem To Get A Check
If writing yet another grant proposal during this time of year, as the days grow longer yet the cold winds still catch us unawares, then you might want to try your hand at writing poetry. ‘Community TechKnowledge‘ (CTK) has offered up some $25,ooo in support to those who write winning poems about their projects. The […]
Public Policy: Federal Debt Not So Divisive Outside DC
The news is full of stories about tensions among Democrats, Republicans, and Tea Party Freshman Congresspeople about how to deal with the federal deficit. The heat generated by the debate in the nation’s capital should be of special concern among nonprofits and charities, as the quick political response has been to cut deep into the […]
Tech: The Value of an IT Partner for Nonprofit Organizations
My Apple Technology consulting company, scott caldarelli consulting limited, has been supporting MKCREATIVE and its clients for some time now, so it’s a thrill to be able to share some of the lessons I’ve learned and the insights I’ve developed over the last few years, especially when it comes to supporting consultants and community-based organizations. […]
#INTERVIEW: Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community
Lori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#ProAging: Federal Budget Cuts Senior Housing & Programs
The fierce debates about the federal deficit, its origins, and how (quickly) to pay it down have affected almost every sector of the US population. The short-term problem of a government shut-down seems to have been pushed down the calendar by a couple of weeks, but only by pressing a host of cuts to the […]