Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]
Archives for April 2011
Enviro: Deepwater Horizon Disaster One Year Later
The explosion of BP’s Deepwater Horizon rig in the Gulf of Mexico erupted one year ago today. Eleven workers on the Transocean/Halliburton/British Petroleum were killed, though BP has still managed to avoid investigation into their deaths. The terrible tragedy of 20 April 2010 became the ongoing ecological crisis of the largest oil spill in US […]
Aging: Baby Boomers – A New Way to Grow Old
Baby boomers won’t grow old the old-fashioned way, experts say. It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com. Some will imitate their parents and drop out of the work […]
Fundraising: Two New Online Platforms Target Nonprofits
Suddenly everyone wants to build a social media platform just for nonprofits. In addition to Jumo and Crowdrise, which act as fundraising portals, and Facebook’s nonprofit program, March saw two new entries. Craig Newmark (the Craig in Craigslist) launched Craigconnects as a way to support worthy organizations from the grassroots. Meanwhile, Google for Nonprofits offers […]
#Communications: Postal Rates Up? No Worries: Direct Mail Still Makes Sense.
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
Tech: Great Guidance To Develop Social Media Strategy
The influences of social media on our language, our reading and writing habits, and our communications expectations have been phenomenal. Our blog has tried to help our readers traverse the SM landscape. And today we turn to a peer, Chad Norman, Internet marketing manager for Blackbaud, who has a wonderful presentation and how-to concerning setting […]
Aging: The Business & Strategy of Seniors Housing & Care (Classes)
The Erickson School, at University of Maryland, Baltimore County, is hosting an entrepreneurial seniors housing and care executive education course at the UMBC Technology Center, May 17-20. Led by Mark Erickson, and featuring a diverse lineup of instructors, Business and Strategy provides 3 1/2 days of intensive education on strategy, positioning and trends, and the […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]