Twitter launches a new feature to create a revenue stream for the microblogging site. ‘Promoted tweets‘ will come through your Tweet stream, but instead of moving along that stream along with every other 140-odd character announcement, these will sit at the source of your stream for a while – unless you click through them. Indeed, […]
Archives for July 2011
#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%
With government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most. The two federal programs that are most often discussed as targets for cutting are Social Security and Medicare. And every political stripe agrees that as the growing number […]
Prepare for Multi-Channel Marketing
“Multi-channel marketing” is the latest buzzword to proliferate and pollute all the multiple channels of communication. (See item below for a good example of why.) Convio has published a survey (produced by Edge Research, of Washington and Baltimore) that looks at how well nonprofits are doing and at what seem to be the success factors. […]
#SocialNetworks: Are We Seeing Pushback on Google+?
The launch of Google+ (G+) remains an ongoing, by invitation only, event. The evolutionary rollout has given the latest social-networking site a caché of security and exclusivity that (lest we forget) Facebook enjoyed about five years ago. But is Google out to replace Facebook in the hearts and minds (and peeves) of the world’s social […]
CASE: Simple Recipe Increases Giving by 50%
Talk about your multi-channel marketing. Check out this case study: a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com
#Aging: Upcoming Movie Documents The Revolution Of Growing Older
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they […]
Don’t Fall for Social Media Pickup Lines
Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]