Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
Archives for July 25, 2011
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]