Last week, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. I introduced a series of loaded questions from a colleague of mine about the challenges of fundraising in the midst of the difficulties most of us face […]
Archives for August 15, 2011
#VIDEO: UMBC – Student Recruitment Video
The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]