Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in […]
Archives for September 2012
#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them
An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing […]
#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?
A definition of irony: using social media to encourage you to find ways to trim your time on social media. But the real goal is efficiency, and it comes with great financial and emotional rewards. According to a survey done by the enterprise platform Harmon.ie last summer, “45% of employees work only 15 minutes or […]
#SOCIALNETWORKS: 4th-Annual Social Media Week Will Educate & Inspire Worldwide
The first Social Media Week went live in 2008, as Twitter was just hitting the mainstream and Lehman Brothers announced it was going bankrupt and would take down the economy with it. For better and worse, much has change. And Social Media Week continues to expand. It started to stress connectivity across continents last year, […]
#DESIGN: Is Your Nonprofit’s Logo Helping Your Cause?
Has your nonprofit (re)considered its logo recently? Does it present your organization with the color, the terms, the attitude you want to covey quickly to an audience? For most nonprofits, getting a meaningful and professional logo carries some heavy ambivalence: Of course you want people to recognize your organization, whether they see the logo on […]
#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach
As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two […]
#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone
Near Field Communication has been around for a few years now, though the most popular mobile device, the iPhone, does not (yet?) carry the necessary transmitters to take advantage of it. The technology requires its own dedicated chip to send and receive data. Thus far, Google’s Android phones have been taking the lead in the […]
