The Challenge: Enterprise Social Investment Corporation‘s marketing department approached MKCREATIVE to ask for help producing a “smiling faces” video to kickoff the ESIC annual conference in New York City. ESIC is a subsidiary of the Enterprise Foundation, a Columbia-based, national nonprofit organization launched in 1982 by James W. and Patty Rouse to provide decent affordable […]
#BRANDING: Youth Mural Project – Identity System
The Challenge: The client, a New York City community-based nonprofit, received grant funding to support a long-term arts program within the city. We were asked to develop an identity system for the program and the communications materials that would support it. Our Solution: We designed and developed a comprehensive branding package along with print and […]
#BRANDING: LCG Communications – Identity System
The Challenge: LCG Communications, a PR and marketing firm in New York City, needed to redefine it’s brand identity after a period of rapid growth and the adding of new business lines. They also needed to completely revamp their stationery, website, and communications materials. Our Solution: We interviewed the principals and employees, analyzed the organization’s […]
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